How we review JVZoo products and creator courses
Our JVZoo reviews are research-based. This page explains what we check, where our numbers come from and what we do when there isn't enough evidence.
What we check
- The sales page, when it is online: the product, the price, the guarantee, and every income, scarcity or “results” claim, which we quote exactly.
- The whole price ladder: front end, upsells (“OTOs”), bundles and subscriptions, because the advertised price is rarely what buyers spend.
- The refund rate JVZoo publishes for the product (see below).
- The vendor's record: other launches and their refund rates.
- Independent evidence: buyer reports, forum threads, complaints and regulators' guidance. We say so when the only reviews available are affiliate pages.
- JVZoo's own terms and help pages for how refunds work (see Is JVZoo legit?).
We don't buy the products
We do not buy, log in to or use the products we review, and we never claim hands-on use. Every JVZoo review carries a “We did not buy it” note. This keeps us independent of launch bonuses and refund negotiations, but it limits what we can say about the inside of a course, so we judge what can be checked from outside: claims, price, refund behaviour and evidence.
Affiliate links
We are not an approved affiliate for the JVZoo products we review and we place no affiliate links on these pages. Links to vendors are marked “not an affiliate link” and are nofollow. Our general affiliate disclosure covers other parts of the site.
How third-party figures are sourced
JVZoo shows affiliates each product's sales band, conversion rate, average price and refund rate. We take these from OTO Ledger, a third-party tracker that captured JVZoo's listing data on 21 October 2026, and we name it and date it every time. We only cite pages we actually opened, and we name the date we read them. Figures from vendors and affiliates are labelled as theirs. Where a source is wrong, for example a tracker describing a rate as “at or below” a median it exceeds, we say so.
How we use refund medians
A refund rate is the share of sales that were refunded. The 6.71% median is the median across the JVZoo funnels OTO Ledger tracks (captured 21 Oct 2026). We use it as context, not as a score. A low rate can reflect a cheap product few people bother to refund, and a high rate can reflect strict buyers. But a rate two or three times the median means many buyers asked for their money back, and we point that out.
When information is scarce
Many JVZoo products disappear after launch. If we cannot find enough independent evidence, the review shows a “Not enough third-party information” box listing what we checked, what was missing and which claims are unverified, and we withhold a firm verdict. We don't fill gaps with guesses, and we don't use star ratings or rating markup.
Creator courses
Our creator course reviews cover higher-priced programs sold by named creators, usually through free challenges, webinars or sales calls. On top of the checks above, we:
- Read the community evidence: Reddit threads and comments, Trustpilot, BBB profiles, YouTube reviews and forums. We link the exact pages we opened and give counts and dates. Where a site blocks direct requests we use a scraping service (Apify) to read the public page.
- Read the seller's terms: price, refund policy, guarantees, arbitration clauses and earnings disclaimers, quoted exactly.
How we treat allegations
Complaints and accusations from users are reported as what they are: one person's account, attributed to them, with a link and date (“a Reddit commenter alleges…”). We do not state allegations as fact, we do not call any creator a scammer, and we quote sparingly. We give the seller's side, including replies to reviews, guarantees and published results. On Trustpilot we say whether the platform shows the company invites reviews; if the page doesn't say, we say we can't tell.
Public-record items
Court cases, regulator actions and settlements appear only when we have read the primary source (for example, a regulator's press release). We tie each item only to the people and companies named as parties in that source, and we note whether it is a settlement, an allegation in a complaint or a final judgment.
“Not enough third-party information”
If what we find is mostly the seller's own material, a handful of reviews, or reports that conflict, we show a box listing what we checked, what was missing and which claims need corroboration, and we withhold a verdict. Sellers and buyers can help fill the gap by writing to hello@active-learning-site.com.
Corrections policy
If something is wrong or out of date, email hello@active-learning-site.com with the page and a source. We check it, correct the page if needed, and update its “Last verified” date. Vendors may send corrections too; we will publish factual corrections but not change a verdict for payment.
Contact
Editorial Staff, Active Learning Site: hello@active-learning-site.com. All our JVZoo reviews are listed on the JVZoo course reviews hub.